crystal

Crissy

Audience:

The Crissy campaign, designed by the STOP AIDS Project in San Francisco, was developed in order to encourage communication among gay and bisexual men in San Francisco about the relationship between crystal methamphetamine (speed), sex and HIV.

Crissy was designed in order to appeal to gay and bisexual men who are a part of the bar and dance club scene in San Francisco. The STOP AIDS Project wanted to include both users and non-users in this community dialogue.

Goals:

The goals for those who use speed were to: Encourage them to examine their motivations for using speed. Educate them about the link between speed use and HIV transmission. Encourage condom use while on speed. Provide referral information for those who are concerned about their use and want to seek help.

The goals for those who do not use speed were to:

The Campaign:

The campaign consisted of seven different messages which appeared over a five month period. The campaign began with a "teaser", followed by messages which progressed from milder to more "hard hitting" comments and questions. Posters were placed in public restrooms in bars and dance clubs in the Castro and South of Market neighborhoods. Postcards were also distributed in many of these venues. Print ads were placed in local bar and club guides. In addition, volunteers distributed materials from the campaign to more than 2,000 patrons at various bars and dance clubs.

Supplemental funds received late in the campaign allowed the final three posters to be printed as bus shelters. These were placed predominantly in the Castro and South of Market neighborhoods.

Evaluation:

An evaluation of the campaign was conducted by volunteers and staff who administered surveys about the campaign in three separate venues, including two dance clubs and one street-based location in the Castro. Survey respondents were asked about their attitudes toward the Crissy campaign, their perception about speed use in the community, their speed use history during the previous six as well as demographic and HIV antibody test information. Crissy T-shirts were given to respondents as incentives for completed surveys.

Questions/Comments:

Please contact Steven Gibson at the STOP AIDS Project, 201 Sanchez, San Francisco, CA 94114 (415) 575-1545, x258 if you have additional questions or comments.

Crissy Campaign Analysis

Crissy Survey Respondent Demographics

Age: (N=251)N%
25 and younger 64 25%
26-29 57 23%
30-39 108 43%
40-49 19 8%
50 and older31%
TOTAL: 251 100%


Ethnicity: (N=251)N%
African-American/Black 18 7%
Asian/Pacific Islander 29 12%
Caucasian/White 138 55%
Latino/Hispanic 3313%
Native American/Indian4 2%
Multi-Cultural 229%
Other5 2%
Decline to State 2 1%
TOTAL: 251 100%

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